Monday, September 25, 2017

#TUESDAYTHOUGHTS: MAKE THE BIG GAMES BIGGER

For this week’s Tuesday Thought, I have a simple question. How many times do we come up with a good idea which is rolled out...

THE RIGHT ENGAGEMENT FORMULA F1

As Lewis Hamilton swooped to stand on the winner's rostrum in the Singapore Grand Prix after Sebastian Vettel crashed at the very start of...
#FAS17 Liverpool

#FAS17 LIVERPOOL: TOP CLASS NAMES ANNOUNCED

We’re delighted to share details of our confirmed speakers for the Fanalyse Activation Summit at Anfield on Thursday 9 November. Staged in Liverpool FC’s impressive...

ROBERT LEWANDOWSKI TALKS FAN ENGAGEMENT

It's not often that football players put their head above the parapet and speak about fan engagement or fan experience. So it was a...
UEFA #EqualGame

UEFA’S #EQUALGAME VIDEOS HIT THE RIGHT NOTES

Following on from their outstanding Together #WePlayStrong campaign, showcasing the many positives to be enjoyed for girls and women participating in football, UEFA are...
Orlando City

BLOG: ORLANDO CITY STADIUM REVIEW

Last month I had the privilege of attending a #MLS game at Orlando Soccer City’s new stadium. The venue was only opened in 2017...
GameBoy

SATURATION PAINS: WHEN TO STICK OR TWIST WITH TRENDS?

A quick open question to start the week: What do you see as the average shelf life of the next, great big, awesome thing in...
Merthyr Town FC

THE MARTYRS ITALIAN JOB ANNIVERSARY ACTIVATION

This week I caught up with Matthew Davies, Communications Officer for Evo-Stik Southern League Premier Division based Merthyr Town FC. Showcasing the fact that great...

#FAS17 LIVERPOOL : SESSION DETAILS AT ANFIELD

As #FAS17, the Fanalyse Activation Summit at Anfield draws closer, here are details of each of the four distinct discussion tracks set to be covered...
Social media

MAKING SPORTS SOCIAL PERSONAL

Looking at the absolute basics for a second, what are the core reasons behind the desire to follow sports teams and sports stars -...

TEN FAN RETENTION, REVENUE GROWTH STRATEGIES

Many sports organisations and venues focus on acquisition, and that’s because people mainly associate marketing with gaining new ‘customers’, rather than keeping existing, bought...

AS ROMA, VIDEO KINGS: GRAPHICS, GOATS & GIVING BACK

If we polled a room full of proactive digital communications executives to draw up a list of the top five European clubs and professionals,...

THE HALA MADRID FACEBOOK SHOW MAKES IT PERSONAL

We’re interested to see how clubs follow Real Madrid’s lead across Facebook, as the Champions League winners recently debuted with an eight episode behind...

THE DIGITAL CONTENT JOURNEY: WHERE ARE YOU?

This week’s thought is looking at the digital space and how, in my view, there are four very simple questions we need to constantly...
#Game4Grenfell

STARS & SPORT PULL TOGETHER FOR #GAME4GRENFELL

Having celebrated the achievement of the ‘One Love Manchester’ concert and following on from yesterday’s fine ‘Power of Sport’ benchmark from Gareth Bale and...

THE POWER OF SPORT? LOOK NO FURTHER THAN THE FAW & BALE

I’m fortunate enough to know the two owner/directors of Tiny Welsh Media, a video production company in Cardiff. From first hand experience it’s easy...

LONG TERM, TOP DOWN, CULTURE DRIVEN FAN STRATEGIES

  Everywhere we go and everything we now touch is analysed more than ever. Reviews and social comments are now driving a lot of the...

UEFA’S HIGH END VIDEO & DATA STRATEGY DRIVES ENGAGEMENT

Speaking at #FES17 in Cardiff recently, UEFA Marketing Team Leader Adrian Wells spoke of some of the many impressive initiatives being undertaken in Geneva...

#FANALYSE FRIDAY: SOUTHEND ON POINT WITH MATCH-DAY VIDEO

When it comes to coverage of great work in UK football, the Premier League usually takes most of the limelight. Yes, the attention is...

McGREGOR v MAYWEATHER EXPECTATION IS OFF THE SCALE

Whatever your views on the upcoming pay-per-view extravaganza, namely Floyd Mayweather versus Conor McGregor in Las Vegas, you can’t deny the fact that the...